Back in May business was slow. Up until that point, I mainly posted on Facebook new projects. Without any new projects I only posted once or twice that month. In the past I’ve gotten solid leads from Facebook, so I knew I needed to start posting. But what to post?
Here’s what I learned:
- Once you get started the ideas will start flowing. Once I started brainstorming, writing down lists, and writing posts, more and more ideas came.
- Everything is connected. As I started writing FB posts, I was motivated to elaborate on many of the ideas and turn them into blog posts. The FB posts and blog posts became content for my monthly newsletter, as well as Instagram and Twitter posts. We can reuse our own content.
- Know your audience. I learned what topics they responded to the most. I got a better idea of who they were and the best way to speak to them.
- Visuals are important. Posts with an image perform better than ones without.
- There is a lot of interesting content out there. You don’t have to create everything from scratch. Sharing interesting links provides value to your audience.
- People like humor.
- People like honesty and seeing the real person behind the business. One of my best performing posts was when I wrote about doing something that scared me – making cold calls.
Other things to remember:
- Have a set mission statement in mind. Mine has always been to show people the kind of work I do and to show them the knowledge and expertise I have in the areas of graphic design, and social media and email marketing.
- Plan, Batch, Schedule. It’s more efficient to prepare a bunch of posts at once than to write one daily. Read more about this here.
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