Early last year, I was struggling to get back into a creative routine. I spent a lot of time thinking I should draw or paint, but for some reason I couldn’t motivate myself to pull out my art supplies and get going. I knew starting was the hardest part, but still I couldn’t do it. By […]
via Creative Habits — my creative resolution
Back in May business was slow. Up until that point, I mainly posted on Facebook new projects. Without any new projects I only posted once or twice that month. In the past I’ve gotten solid leads from Facebook, so I knew I needed to start posting. But what to post?
Here’s what I learned:
- Once you get started the ideas will start flowing. Once I started brainstorming, writing down lists, and writing posts, more and more ideas came.
- Everything is connected. As I started writing FB posts, I was motivated to elaborate on many of the ideas and turn them into blog posts. The FB posts and blog posts became content for my monthly newsletter, as well as Instagram and Twitter posts. We can reuse our own content.
- Know your audience. I learned what topics they responded to the most. I got a better idea of who they were and the best way to speak to them.
- Visuals are important. Posts with an image perform better than ones without.
- There is a lot of interesting content out there. You don’t have to create everything from scratch. Sharing interesting links provides value to your audience.
- People like humor.
- People like honesty and seeing the real person behind the business. One of my best performing posts was when I wrote about doing something that scared me – making cold calls.
Other things to remember:
- Have a set mission statement in mind. Mine has always been to show people the kind of work I do and to show them the knowledge and expertise I have in the areas of graphic design, and social media and email marketing.
- Plan, Batch, Schedule. It’s more efficient to prepare a bunch of posts at once than to write one daily. Read more about this here.
Like me on Facebook for a steady stream of tips and helpful links on design, marketing, social media, and more. 🙂
Thinking of Selling Online? Here are some options:
- Paypal “Buy Now” button. If you have a website and one product you’d like to sell, adding a paypal link is a fairly simple option. See sample here. (Paypal also offers a shopping cart option.)
- Online marketplace. There are online marketplaces – often within a category (i.e. Etsy/handmade stuff, Spoonflower/fabric designs) – where you can open a store and sell from there. If you have a website or blog make sure to link to your store. See sample here.
- Ecommerce platform. With tools like Shopify and BigCommerce, you can pick a theme and design a whole website and shopping cart, with many products. Plus you can access your site and make changes from anywhere. See sample here.
If you are computer savvy, you can set up any of these options. A designer/developer can help, especially with setting up a Shopify (or BigCommerce) site. Their themes can be customized to make your website uniquely yours.
For a more in-depth explanation of selling online options read “The Ultimate Selling Online Guide.”