It’s best to be ahead of the game with your social media marketing.
Plan out your posts for the week, or even month. You can always add if other pertinent things come up. Mid-month, I meet with a client to go over the next month’s posting schedule. We look at all holidays, occasions, and events that are relevant. We have a goal for how frequently we want to post. If it is a “slow” month with holidays, etc. we brainstorm other post ideas.
It’s more efficient to write out all your posts for the week or month in one sitting. The same goes for taking or retouching photos. Doing “like” tasks together is shown to be a more efficient use of time, than switching between different tasks.
Using a social media scheduling tool, like hootsuite*, allows you to schedule all of your weekly or monthly posts in one sitting. This way you don’t have to post in real time, which is especially great if you are going away, and/or if you manage more than one account.
Being prepared by planning and scheduling your posting will allow you to feel more secure with your social media marketing. And you can always add a post if something relevant comes up. It will also be easier to evaluate the months or weeks past, so if necessary you can change your plan accordingly.
*There are many resources that allow you to schedule your posts. I use hootsuite, which has a monthly fee (for what I need). Each service offers different options and fee structures.
Other services include:**
Edgar, buffer, tailwind, boardbooster
**List courtesy of Meighan O’Toole, Digital Strategist.